Several centuries ago, a group of Anabaptists, who believed in peace and non-aggression, left their homes in Germany to establish self-sustaining agricultural communities in North America.
 

After traveling for thousands of miles, they finally arrived at the foot of Rocky Mountains and built their homes here.
 

Blessed by the pure glacial water from the Rocky Mountains and dark fertile soil of Alberta, they grew an abundance of grain crops to feed to their cattle and hogs in an effort to produce the highest quality beef and pork possible.
 

Inspired by the image of cattle drinking spring water in the early morning, the Rocky Spring brand was created by these remarkable settlers with Exceed Agro Group to introduce their exceptional beef and pork to a world of consumers.

"NIU BEEF NEW LIFE" uses food and travel to define a different lifestyle and create a top brand for beef and a new generation of consumers. NIUBEEF selects grain-fed 180-day Angus beef in North America to create exclusive beef gift packs, which redefines the beef industry and makes beef, a high-frequency, rigid demand product. This new trend of food is so exciting and consumers can’t wait to enjoy our NIUBEEF and try new recipes.